Tamar Sharon is a philosopher and trailblazer in research on the ethical implications of digitalisation, which she examines within the framework of sociological and economic issues. Her research focus is the destabilising effect of digital technology on fundamental values, and how such disruption can be remedied. Her research project focusing on the ‘Googlization of health*’* has raised awareness worldwide of the growing role of tech companies in health, healthcare and medical research.  Sharon is a member of numerous advisory councils. In that capacity, she advises the European Commission on issues in which ethical, social and fundamental rights intersect with new technologies and science.